Tech Glossary

A marketing method that compares two versions of a web page or email to determine which performs better.

A set of rules that allows different software applications to communicate with each other. Essential for integrations (e.g. connecting an online shop with a courier).

A complete evaluation of a company's infrastructure, security and technology processes to identify vulnerabilities and inefficiencies.

The use of software robots to execute repetitive tasks (e.g. invoice entry, data processing), reducing human errors and costs.

The "behind the scenes" part of an application or website (server, databases, logic), invisible to the regular user but essential for operation.

A data backup copy that cannot be modified or deleted for a defined period — the only real protection against Ransomware attacks.

The maximum data transfer capacity of a network. The higher it is, the faster data travels.

Voluminous data sets that are analysed computationally to reveal patterns, trends and associations, useful in Business Intelligence.

An error, defect or unexpected behaviour in software that produces an incorrect result.

A temporary storage space that keeps frequently used data to load it faster on the next access.

A globally distributed network of servers that delivers web content (images, video) to users from the closest geographical location, increasing speed.

Delivery of IT resources (servers, storage, databases) over the internet, providing flexibility and eliminating the need for expensive physical hardware.

The percentage of website visitors who complete a desired action (purchase, subscription, form submission).

Software platform used to manage interactions with customers, centralising sales and support data.

The ratio of users who click on a specific link to the total number of users viewing a page, email or advertisement.

The practice of protecting systems, networks and programmes from digital attacks aimed at accessing or destroying sensitive information.

A cyber attack that attempts to make an online service unavailable by overwhelming it with fake traffic from multiple sources.

A set of practices that combines software development (Dev) and IT operations (Ops) to shorten the development cycle and deliver software continuously.

The phonebook of the internet. Translates domain names (e.g. itechmedia.ro) into IP addresses that browsers use.

An advanced security solution that continuously monitors devices (laptops, servers) to detect and respond to threats in real time.

The process of encoding information so that only authorised people (who have the decryption key) can read it.

Integrated software used by companies to manage daily business activities: accounting, procurement, projects and production.

A network security system that monitors and controls incoming and outgoing network traffic based on predetermined security rules.

A basic structure (skeleton) on which programmers build applications, providing predefined functionality to accelerate development (e.g. Laravel, React).

The part of a website or application that the user interacts with directly (visual interface, buttons, menus).

General Data Protection Regulation. A legal framework setting the rules for collecting and processing personal data in the EU.

A version control system that allows programmers to track changes in code and collaborate efficiently.

The service that allows a website to be published on the internet. Includes space on a server and computing resources.

The fundamental languages of the web. HTML provides the structure, while CSS handles styling and appearance.

The network of physical objects ("things") that have embedded sensors and software to connect and exchange data over the internet.

A unique numerical label assigned to each device connected to a computer network using the Internet Protocol for communication.

A measurable value that demonstrates how effectively a company achieves key business objectives.

The time it takes for a data packet to travel from source to destination. Low latency is crucial for VoIP and gaming.

A person or company that has shown interest in your products or services and provided contact details.

Malicious software (viruses, ransomware, spyware) designed to cause damage to a computer, server or network.

A high-performance storage protocol for SSDs, offering speeds far superior to classic SATA SSDs.

Software whose source code is publicly available for anyone to inspect, modify and improve.

An online fraud method where attackers try to obtain sensitive information (passwords, cards) by pretending to be a trusted entity.

An online advertising model where you pay a fee each time a user clicks on your ad (e.g. Google Ads).

A type of malware that encrypts the victim's data and demands a ransom for decryption.

Performance indicator used to evaluate the efficiency of an investment (how much you earn relative to how much you spend).

Web design approach that makes web pages automatically adapt to any device (mobile, tablet, desktop).

Model where applications are hosted by a provider and accessed over the internet (e.g. Google Workspace, Office 365), on a subscription basis.

The process of optimising a website to increase its visibility in Google's organic results.

The page displayed by a search engine in response to a user's query.

A contract between provider and client that defines the guaranteed level of service (e.g. response time, 99.9% uptime).

A cryptographic network protocol for operating network services securely over an unsecured network.

Security technology that encrypts the connection between a web server and a browser (the green padlock in the bar).

A security method that requires two distinct forms of identification to access something (e.g. password + SMS code).

User Interface (visual appearance) and User Experience (ease of use). The two go hand in hand for a successful digital product.

The measure of time during which a computer system is operational and available.

Type of computer graphics defined by points, lines and curves, which can be resized infinitely without losing quality (ideal for logos).

Technology that allows phone calls to be made using the internet instead of classic phone lines.

A virtual server that provides dedicated resources (CPU, RAM) similar to a physical server, but at a lower cost.

A virtual private network that encrypts the internet connection and hides the IP address for confidentiality and security.

A cyber attack that occurs on the same day a vulnerability is discovered in software, before the developer can release a fix.